Anne Shooter
Associate
Anne has a 30+ year background in editorial and commercial communications, and is a respected writer and editor, regularly appearing in The Times. Previously, she helped run the commercial team at dmg for eight years, working with some of the UK's best-known brands to create effective content partnerships.
During the pandemic she led the strategy and execution of content for the Government's campaign across UK press, with articles regularly appearing in 400+ publications, and most recently was communications special advisor to the previous Secretary of State for Culture, Media and Sport, Lucy Frazer KC MP.
She has worked with Diageo, M&S and Waitrose as a consultant and trusted expert who understands the intersection of brand needs and consumer wants, and is currently training to be a psychotherapist.