Monitoring that moves the dial
Coulson Partners is a boutique strategic advisory firm that moves the reputation dial for clients’ reputations. We know the media from decades of experience working at the most senior levels of Britain’s biggest news organisations and inside Downing Street.
We also understand why monitoring matters, and our bespoke service goes beyond an early morning list of links and mentions. We provide a monitoring service with analysis and strategic guidance that will help protect and promote your reputation.
Eyes, ears and insight – in good times and bad
We know our clients
We take the time to understand what is important to you and your business, how the world moves around you, and how it can impact your reputation. Our analysis draws on our media and news expertise, political understanding, and the expert knowledge of our specialist Coulson Partners Associates.
With this approach, our monitoring work doesn’t just keep you on top of relevant news. It serves as a vital early warning system meaning we are always aware of your reputational challenges and ready to step in.
The insight we add means we’re not just sending you news, we’re doing what we’re best at: seeing around corners.
Categories
A product tailored to you
Corporate
Everything about you
We provide concise but exhaustive reports on everything about you in the media.
Unlike the others, we don’t just give you a list of coverage about you, we tell you what we think about it.
Our reports will also tell you where you stand in the media, how you can get your message heard more loudly, and whether your voice stands out in the crowd.
Global Radar
Everything about everyone else
We track and report the environment you are in, giving you a complete image of your competitors, your sector, and the markets.
Our reports go beyond a summary of the news or policy papers. Our insight into your business will inform our research, allowing us to predict how external events will affect you and your clients.
Issues & Crisis
Intensive & focused intelligence
We analyse specific issues on your radar, giving you timely and discerning updates when you need them.
Our experience means we can provide you with valuable insight be it public policy, litigation and disputes, financial markets, international affairs, or life sciences.
Our reports will follow an issue from beginning to end, covering all the bases, keeping you ahead.
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Expert Insight
Strategy from the specialists
Beyond the insight of our reputation offering, Expert Insight goes further with first hand advice from true sector insiders. We’ll introduce you to our Associate Network who know exactly what you need to know because they’ve been there – at the top level.
From having run multinational companies to government-backed projects; from CEO to Chair to External Affairs heads, our Associate network of industry experts can be leveraged to your advantage.
Insight, strategy and expertise
Case Studies
Corporate
A household-name US tech firm was tired of receiving an incomplete, scattergun automatically generated list of mentions each morning.
We took over their monitoring, having spent time fully understanding their business priorities and house style, and have since delivered morning updates to the communications head, ready to be distributed across the Exec Team with no additional input.
The monitor covers UK and global news, including broadcast mentions, alongside industry and competitor coverage to ensure the client is impeccably informed ahead of business each day.
Global Tech Company
Global
In a fast-paced sector of climate challenges and efficiency targets, this client needed to be kept abreast of the corporate and regulatory changes in all of its key global markets.
Our weekly global radar highlights the most impactful developments across the company’s home market, EMEA, APAC, and America. We offer analysis of each story, its rationale and the likely developments to follow – whether an EU Parliament directive, sector-wide updates, or a competitor’s change of strategy.
The insight and analysis provides the company with a reliable fact base on which to make vital decisions in a geopolitically and industrially volatile environment.
Multinational automotive firm
Issues
A well-known, internationally respected person was seeking election to the top role of a globally important entity. The campaign was run on tight messaging with agile, adept response to developments.
Our live 360 monitor of the individual, as well as competitors and issues, vitally informed the tone, direction and content of the campaign – beginning with a deep dive on public sentiment and positions before drafting the manifesto.
As a result, the campaign was nimble – able to take considered strategic positions on issues as they arose, safe in the knowledge the competitor landscape and media reactions were known in real time.
An agile election campaign
Unparalleled Experience
Our pledge to clients is that all of our work is partner-led and supported by our outstanding in-house team of account directors, managers and researchers.
We work closely with our unique network of associates and advisers – freelance experts who we bring in on a project basis as we build bespoke teams.
And we call on our handpicked group of specialist strategic partners to ensure we can always develop and deliver gold standard solutions to meet clients’ needs.
Andy Coulson
Founder
Andy is a sought after and trusted personal adviser to global CEOs, entrepreneurs and philanthropists.
Jon Steafel
Managing Partner
Jon is known for his calm, clear thinking which benefits those he advises and shapes the campaigns he builds.
Katy Searle
Partner
Katy is a communications and reputation specialist with more than 30 years of experience in national broadcasting.
Alasdair Todd
Senior Account Director
Lesley Kezhu Wang
Account Manager
Our research team is a fully embedded component of our client services function, bringing a wealth of experience having supported high performance teams across Parliament, government bodies, think tanks, charities and strategic consultancies.
Contact us
If you are facing a reputational crisis and require urgent advice please contact us at:
Crisis Hotline: +44 (0) 203 962 5898
enquiries@coulsonpartners.com
| Service Feature | Corporate | Global Radar | Issues & Crisis | Reputation Plus |
|---|---|---|---|---|
| Initial consulting session(s) to understand your objectives, concerns and priorities | ✓ | ✓ | ✓ | ✓ |
| Daily/weekly summaries and reports using complete collection of global news (online and print), social media and broadcast channels | ✓ | ✓ | ✓ | |
| Live, real-time monitoring to instantly inform you of all developments | ✓ | ✓ | ✓ | |
| Delivery to and engagement with third parties (e.g. legal teams/counsel) | ✓ | ✓ | ||
| Early warning of potential issues or crisis that may arise | ✓ | ✓ | ✓ | ✓ |
| Detailed insight from Coulson Partners’ Associate network of industry leaders | ✓ |
Case Studies
Corporate
Global Tech Company
A household-name US tech firm was tired of receiving an incomplete, scattergun automatically generated list of mentions each morning.
We took over their monitoring, having spent time fully understanding their business priorities and house style, and have since delivered morning updates to the communications head, ready to be distributed across the Exec Team with no additional input.
The monitor covers UK and global news, including broadcast mentions, alongside industry and competitor coverage to ensure the client is impeccably informed ahead of business each day.
Global
Multinational automotive firm
In a fast-paced sector of climate challenges and efficiency targets, this client needed to be kept abreast of the corporate and regulatory changes in all of its key global markets.
Our weekly global radar highlights the most impactful developments across the company’s home market, EMEA, APAC, and America. We offer analysis of each story, its rationale and the likely developments to follow – whether an EU Parliament directive, sector-wide updates, or a competitor’s change of strategy.
The insight and analysis provides the company with a reliable fact base on which to make vital decisions in a geopolitically and industrially volatile environment.
Issues
An agile election campaign
A well-known, internationally respected person was seeking election to the top role of a globally important entity. The campaign was run on tight messaging with agile, adept response to developments.
Our live 360 monitor of the individual, as well as competitors and issues, vitally informed the tone, direction and content of the campaign – beginning with a deep dive on public sentiment and positions before drafting the manifesto.
As a result, the campaign was nimble – able to take considered strategic positions on issues as they arose, safe in the knowledge the competitor landscape and media reactions were known in real time.